For the love of butterflies. A limited-edition collection designed to call attention to declining monarch butterfly populations, and to support the restoration of natural habitats. Shop the Collection.

For Kids



The problem


Today, there are 90% fewer monarch butterflies than there were two decades ago. This is due in large part to the loss of essential milkweed and other wildflower habitats in the prairies of the Midwest, as well as changes in the landscape along the monarch’s 3000-mile migratory path.


The goal


Environmental Defense Fund has an ambitious plan to restore 1.5 million acres of essential habitat in the next 10 years through partnerships with farmers, ranchers and scientists—a plan
that TOMS proudly champions.


About Environmental Defense Fund


Environmental Defense Fund is a leading international nonprofit conservation organization. EDF creates smart, lasting solutions to serious environmental issues by linking science, economics, law and innovative private-sector partnerships.

Monarch Butterfly Images.


Learn more at www.edf.org/helpmonarchs






With every TOMS purchase,
you stand with us on issues
that matter.





About TOMS
Animal Initiative

Founded by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.



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