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One for One

Lenny Kravitz + Spring Simplified

When TOMS founder Blake Mycoskie met rock icon Lenny Kravitz in late 2010, they instantly struck a chord over a love of music and simple living. Whether crafting new songs from an airstream trailer in the Bahamas, or developing ideas for the One for One movement from a sailboat in Venice, CA, the two men shared an understanding that big ideas can often flourish in subtle surroundings.

Lenny Kravitz helped concept TOMS Spring 2012 Collection


Their connection developed in to the creation of TOMS 2012 Spring Collection, which was inspired by Kravitz’s one-of-a-kind-design aesthetic and his dedication to creative and low-impact living. Working as guest creativedirector with Mycoskie and TOMS’ in-house design team, Kravitz helped infuse new TOMS styles with colorful woven prints, embroidered detailing, and evenlyrics from his classic hit song, Let Love Rule.

Of the seemingly unexpected collaboration, TOMS Founder and Chief Shoe Giver Mycoskie said, “It was exciting and humbling to work with an icon like Lenny Kravitz and have the ability to share his story and inspiration through this season’s collection. It’s obvious that Lenny’s talent’s go way beyond music, and we’re thrilled that we had a chance to collaborate with him on some really great TOMS.”

“Being a guest creative director for TOMS was an exciting collaboration,” said Lenny Kravitz. “I’ve been a longtime fan and admirer of the brand, not only for the quality of the product, but also for their social message and commitment to providing shoes to people in need.“


Lenny Kravitz in TOMS Shoes


Where are you most inspired? Do you find yourself concepting innovate ideas in simple places too? Tell us how your environment has ignited your creative process!

Profiles in One for One: John and Gilbert in Rwanda

Names: John and Gilbert
Ages: 14 and 11
Location: Northern province, Rwanda
Giving Partner: World Vision

John and Gilbert are best friends and just received their second pair of new TOMS from Giving Partner World Vision. They were so grateful that they sang a song to thank you for their new shoes.



Since 2009, TOMS Giving Partner World Vision has been distributing TOMS Shoes to children throughout Rwanda, among more than 15 other countries. On the day John & Gilbert received their second pair, children, their families and community leaders gathered to receive the new shoes, expressing deep thanks all the while.

Learn more about how World Vision gives TOMS & read stories from the Giving Side here on the TOMS Blog...

Wise Words from TOMS Intern Vivian

Hello, Internet land!


I’m Vivian, TOMS product development intern, reflecting on these past few months as part of the TOMS family. As the cheesy saying goes, “All good things must come to an end,” and because our time here will soon be a memory, I’ve been thinking about how dynamic this semester has been for each of us, and how we’ll be filling our next 2 weeks with wrap-ups of the rewarding and interesting projects we’ve worked on since January.

Hi, Vivian Lin!

For me, it’s been incredible getting to know each person in my department. Working with people who view the team as a family unit or as good, dependable friends, creates such a productive and happy environment. That alone has helped me reap the full benefits of interning at TOMS, but I’ve run into countless other points of learning outside of our team.



Here are some tips I tried to follow throughout the intern experience, and that I’m excited to pass along to you, whether interning at TOMS or collaborating as part of a team elsewhere:




• Don’t be afraid to ask questions or express your interest in certain projects that seem to be a good fit for you.

  • My best lesson from this: Don’t quiet the ideas in your head just because of how things have been done in the past. Time flies, and the present is always the best time to express your passions. I brought up a texture and fabric idea for the Spring 2013 shoe collection, and my idea was incorporated into a design!


Request coffee chats!

• Block out time to meet new people.

  • My best lesson from this: Don’t just network; connect in real life. So many members of the TOMS family genuinely advise to take work that is meaningful, and when you meet good people that way, cultivate relationships with those that inspire you. It will land you in a great spot in your career.


Vivian's journal

• Keep organized, whether on to-do lists or sticky notes. Keep notes on all you’re taking in; then look through those notes to stay on-task and continuously thinking.

  • My best lesson from this: So many aspects of this movement (and most projects) relate to one another. Writing down the moving parts helps me to connect the dots and stay educated on how they fit together.




• Smile and be gracious. Sometimes we get caught up in the day-to-day and forget to step back to realize how lucky we are to each play a unique part in the One for One movement.

  • My best lesson from this: Carpe Diem!

TOMS at the Venice Art Crawl this Thursday

As far as parties go, this one’s going to be up there with the best of them. This Thursday, May 17, at 7 PM, we’re holding an event as part of the Venice Art Crawl, a local happening that encourages the community to get out and support art and culture.

We'll be at the Venice Art Crawl with a radical activation on Thursday, May 17th!

We’re pumped to be a part for a few reasons: we love art; this event as a whole is going to be awesome; and because we get to host some amazing artists, launch our Summer Eyewear collection and get the entire community dancing. (TOMS event veterans know that’s kind of our thing.)

And the only way to do this activation the justice it deserves is to let the talent tell all…check out how sick these guys are:



This is DJ Oldboy. He'll be getting the dance party going at 7 PM... 




Calvin Saxton, aka Kid Creature, will be there, shaping a live mural for you to watch unfold...






In good company with incredibly talented surfer and artist Ty Williams will be out front working on a live art piece…




And the Allah-Las will bring down the house at 9:30...

Hope to see you there, SoCal! More info on the Facebook event listing...

How TOMS Gives New Shoes with World Vision

Since 1950, TOMS Giving Partner World Vision has been serving children in need throughout the world. They work in almost 100 countries and distribute new TOMS Shoes in more than 15. Through diverse and integrative programming, the organization is dedicated to supporting children, families and communities become self-sustainable. World Vision invests in communities worldwide to help them reach their full potential and we are proud to help maintain that commitment in our work alongside them.


Photo from World Vision, a TOMS Giving Partner


When World Vision works in a community, they partner with local leadership to assess what interventions most benefit that community. They build trust and develop a plan for the community’s self-sustenance, and once that plan is in place, the physical work begins. Depending on the unique needs of the area, the World Vision team and community members work together to find and train teachers; build schools; drill wells; provide agricultural training; offer small business support and loans; identify sustainable sources of income; teach nutrition courses and provide medical resources, training and care.

As a TOMS Shoe Giving Partner, World Vision has an additional resource to help meet the needs of the communities. With your support, TOMS provides World Vision with new shoes in the quantities and sizes they need within the communities they serve, at the time those communities can best use them. This allows World Vision to incorporate new shoes into their programming based on what is best for children, on a community-by-community basis. As children outgrow their shoes, TOMS and World Vision can replace them until a community no longer has a need.


Photo from World Vision, a TOMS Giving Partner  


When a TOMS customer buys a pair of shoes, the Giving Pair is not simply dropped off to a child in need. It’s thanks to our amazing Giving Partners like World Vision that shoes are distributed to children by the Giving Partner staff and local volunteers as part of the holistic development programs. In the areas where we partner with World Vision, TOMS Shoes are leveraged and integrated into the organization’s health and education goals. As part of the whole, shoes become a valuable and strategic resource in supporting children’s health and well-being.

Learn more about TOMS Giving Partner World Vision at their website www.worldvision.org or by reading more about them on the TOMS blog.

Matt & Josh Tag Team the Intern Blog, Part II

Hello Internet! This is Matt, the Alternative Sales Intern, both on the Sales and Retail Marketing teams, here with my take on the TOMS Intern experience.


Spring Intern Matt at TOMS 6th birthday celebration
Showing off my stlyin’ Game Master getup at TOMS 6th birthday celebration… If you’re wondering why I look so familiar, you may recognize me from the TOMS Facebook page...I know, I know, I get that a lot – juuuust kidding.


It’s no secret that TOMS has one of the best internship opportunities around (am I biased? Maybe. But I’m telling you: this internship rocks.). My experiences over these past few months have been memorable in some completely unexpected ways.

While every intern role is different, I’ve gotten to work at several events and represent TOMS while interacting with the amazing community that surrounds the movement. On my first day at TOMS, I found out I’d be working an event that weekend in Palm Springs, and I’m going to be honest: seeing as it would only be my third day with TOMS, I was a little nervous. But the event was the perfect glimpse into what my next few months would be like.


B.I.G. Expo
Our booth at the Girl Scouts B.I.G. Expo decorated with their custom TOMS designs


With the TOMS van packed and coffee in-hand, I was headed to the desert with Caleb, an employee on my new team at TOMS. Before we left, Caleb had explained we’d be manning the TOMS booth at a Girl Scout convention, a place where I had not realized would be a hub for so many involved TOMS fans. What Caleb didn’t mention is that we were about to walk into a large venue of 3,000 screaming Girl Scouts. By the end of that first event, I knew that this was going to be an adventurous couple of months, working with fun and exciting people!

After my first time participating in a TOMS community and grassroots event, it was time to tackle my role in the next project, one I had a little more context for: One Day Without Shoes. If I had not realized it already, the diversity of groups that host the One for One conversation within communities all over the country (and world) would keep my internship interesting all the time. The Girl Scout outreach proved to be really helpful when I was able and encouraged to take a fresh idea and turn it into a reality for One Day Without Shoes. Alongside my manager, Allie, I developed a program we called the Barefoot Brigade, wherein scouts could earn a custom TOMS badge by going without shoes on April 10th. Watching that idea become a reality was a real reminder that we’re doing real, meaningful work here.


Spring 2012 Interns at One Day Without Shoes


And though One Day was an exceptionally busy and exciting time, I can’t say things have quite slowed down since then (thanks to you guys – you’re the best.). Three Style Your Sole events, two One Day Without Shoes events, and five community events later, my journeys with TOMS have taken me all over Southern California, and chances are, if you’ve seen Josh driving that TOMS van recently, I was probably rocking out in the passenger seat.

Adventures, memories, and a great deal of fun: that’s the best way to sum up my experience here at TOMS. These past few months have gone by in a whirlwind, but my time here has never been short of spectacular. As my internship draws to a close, I know that I will miss the TOMS family and, of course, my fellow interns. (Hi, Josh!) I am leaving with new friends, confidence, and a long list of exciting memories. Thank you for reading and for supporting TOMS!

-Matt

Matt & Josh Tag Team the Intern Blog

Disclaimer from the Social Media team: This week was supposed to be Matt’s turn to take the reigns of this here Intern blog, but when Josh began to chime in to speak to their combined experiences, we were less than shocked. These two guys are practically each other’s sidekicks, both on the Retail Marketing team, both goofing around when they’re not hard at work, and both the “Game Masters” at the TOMS birthday celebration at HQ last week, mustaches, et all (see below). Cute, right? So, we’re letting them both contribute to the Intern blog this week…with Josh having a go today, and Matt sealing the deal tomorrow. Check back for the full story from two interns who are pumped to share…

Meet Josh & Matt, TOMS Spring 2012 Interns and best buds

“The Places You’ll Go” by Josh
This is Josh, Action Sports Marketing Intern, checking in fresh out of the water with a little update into the not-so-normal life of a TOMS Intern. If you stop by HQ, you might find me building a quarter pipe or sitting at my desk thinking of best way how to incorporate something outrageous into a TOMS event. If you’ve seen the TOMS van cruising down the 405 recently, there is a decent chance I’m behind the wheel heading to the next event.

Coming into TOMS, I felt like a lost turtle in the deep blue sea. It didn’t take long to be welcomed into the TOMS family and to hit the ground running with the Sales department. With one tradeshow left for the year, I realized I’d be up for the challenge of helping build two booths at Project Las Vegas. With a long weekend of work, we awoke at the crack of dawn to get the TOMS booths ready for the world to see when the doors opened at 9 a.m. From start to finish, the event was awesome; it’s such a powerful experience to get to talk about One for One with people who don’t know what it’s it all about, and it’s amazing to meet others who are equally as passionate about TOMS as we are.


TOMS booths at the Project tradeshow in Las Vegas


Fast-forward one month and there I was with a drill in hand, putting the final touches on a quarter pipe at the Berrics Skate Park, an indoor park that’s basically my dream come true. I was there with TOMS for “Skateboarding Gives Back,” a special night of service to the community, featuring tricks by pros and amateurs alike. With my internship in full swing by now I closed out the Berrics event and was back on the freeway with the TOMS van packed again… which brings us to April 7th in San Diego.


Photo from "Skateboarding Gives Back" at the Berrics Skate Park TOMS van


The next event I helped with was the Style Your Sole with Sun Diego Boardshops. With 14 artist customizing TOMS Shoes, music, fun activities, and shaved ice, I had another “aha” moment as a TOMS Intern. Sometimes I have those, where I can take a step back and realize how lucky I am for this opportunity. It’s hard work, but it’s a blast.

With another great experience in the books, it was finally time for me to get ready for the event I’d been working on throughout all these months, which was this past Saturday in Huntington Beach. It was Cinco de Mayo (TOMS birthday), and once again I was up before the morning rooster crowed. With the sun out and the waves picking up, the TOMS team was there in full force supporting the Great Strides Walk for the Cystic Fibrosis Foundation. As the day heated up so did the crowd, lining up to check out the TOMS booth. With a variety of activities at the booth, there was fun for everybody over a corn hole contest, live art on a retro fish surfboard, and sock puppet-making for all the little ones. Not only did TOMS have a great opportunity to help spread the One for One movement, but some of the TOMS family were also able to support the Cystic Fibrosis Foundation by raising money to help find a cure.


Josh at the TOMS booth, Cystic Fibrosis Foundation's Great Strides Walk


Looking back at all the opportunities throughout the internship, none could have been possible without the confidence of the team around me. I could not be happier with the experiences I’ve been given in my past few months at TOMS; and almost more importantly, with the friends and family that I’ve picked up along the way. (Hi, Matt!) Though I had the unique opportunity to go to awesome places and events during the internship, it is the people that I’ve gotten to know that will stand out the most to me. To future interns: “Set your goals high, your dreams higher, and anything is possible.”

Stay salty,
Josh

Retailer Download: Jenny Fleur: Yaletown, Vancouver, BC

A glimpse into our catch-up with TOMS retailer Jenny Fleur, a mother/daughter-owned boutique in Vancouver. Our friends there have been carrying TOMS Shoes since they opened their doors in October of 2011, and, well, we just like them a whole lot.

TOMS: What makes Jenny Fleur an awesome spot?
JF: Locally, people stop in because we carry unique items and have great customer service. When we first opened shop, I had a hunch our customers would be into TOMS because of how passionate I am about the movement and how much I love the product.



Now, TOMS contributes to catching new customers’ attention. On multiple occasions I have had people come in to purchase TOMS after they saw our customers out and about wearing them. When asked, they shared where they got their TOMS, sending new people in to our store, who’d already collected new TOMS stories.

TOMS: Catch us up on some TOMS moments that happened inside the Jenny Fleur walls…
JF: There are a few things that happen in waves that result in customers walking out of here with TOMS…

We love when wedding parties come in for a whole slew to wear on the big day. That crowd tends to be pretty fun to entertain. Brides, grooms, and travelers…Customers love to buy TOMS last-minute on the way to the airport for travel. 



I’m happy that I have what they are looking for.

TOMS fans near Vancouver: visit Jenny Fleur at 1058 Mainland St #110, Vancouver, BC. TOMS fans everywhere else – find a store that carries TOMS near you at www.TOMS.com/store-locator

Giving Trip Journal :: Jay from AMS Fulfillment, in Honduras

Jay Catlin is the founder and president of AMS Fulfillment, the place that’s helped ensure that your TOMS orders get to your doorstep since 2008. He recently returned from a TOMS Giving Trip in Honduras with Giving Partner Hogar de Niños Enmanuel. Throughout his journey, Jay sent emails back home to his staff in Southern California relaying some of the highlights of his time in Honduras, and when he returned home, he passed them along to us. It’s been refreshing to hear the unique perspective from outside the walls of HQ and how the One for One movement ties into his daily work.

Day 1:
I joined the TOMS team at the LAX airport for a late night flight to Honduras. Especially after all of the phone calls and emails leading up to our trip, I was excited to meet the people I’d be spending the next week distributing shoes alongside. We’re on the plane now…time to catch some sleep before a busy week of rewarding work.

Day 2:
We landed and were welcomed by TOMS Giving Partner Hogar de Niños Enmanuel, a local orphanage that gives new TOMS to children throughout Honduras. They took us to distribute shoes to a nearby community, where we got to see first-hand how a pair of shoes can make a difference not only for the children, but also their families. The cost of a new pair of shoes can represent [a large portion] of a family's monthly income. Many parents at the distribution showed us their gratitude and thanked us kindly.

This trip is already a powerful one, as I’ve begun to piece together a new understanding of how new shoes help protect children’s feet and help provide an emotional boost to those we receive them. I can more confidently tell you that what we do at AMS plays an important part in the One for One movement and in contributing to children’s lives.


Jay Catlin, president & founder of AMS Fulfillment, on his Giving Trip with TOMS in Honduras


Day 3:
The Hogar de Niños Enmanuel team picked us up bright and early and we drove to visit a rural school to give new TOMS. It was a real eye-opener for me.

We distributed new TOMS and replaced shoes that were in extremely poor condition. We saw some that were two sizes too big with the soles disconnected, and saw rain boots with no socks in 95-degree heat. We saw many kids in flip-flops worn from long-distance walks to school. A few times, it was tough to get kids’ swollen feet into new TOMS Shoes, but we got each and every foot into a new pair.

Day 4:
Today was really special. We visited the Hogar de Niños Enmanuel orphanage. It was incredible to see how they focus on ensuring each child gets a full education in a loving and giving environment. One of the many opportunities Hogar offers children is to grow and produce food on campus, which provides hands-on lessons about commerce and sustainability. The children at the orphanage donate a portion of all the food they produce to local nursing homes and pediatric hospitals in need of support. This adds yet another layer of meaningful learning, teaching the children at Hogar the importance of giving back to the community.

Day 5:
I'm back in the office now after spending five incredible days in Honduras with the TOMS team and Giving Partner Hogar de Niños Enmanuel.

This experience brings new meaning to our work at AMS. Our efforts in making sure shoe orders reach TOMS customers is paralleled by the efforts of TOMS and their Giving Partners in making sure that new shoes reach the feet of children. It is clear how needed and helpful new shoes are for many of the children I met. But the effect goes beyond just the shoes themselves. In conjunction with Giving Partners, TOMS is helping to create a culture of giving, both at home and in communities where TOMS Giving Partners are distributing shoes in other countries. I’m excited to be a part of this.

Thanks to the AMS team for playing a large part in the One for One movement!

We're Opening a Pop-Up Shop in London!

We're opening a TOMS pop-up shop in Covent Garden for the summer!

Find us @ 69 Neal Street from 3 May to 28 June in a space we hope to see the community gather for a good time, to talk about One for One, enjoy art, and peruse the TOMS Shoes & Eyewear collections.

Special events throughout the summer, including art installations by 2 students at the London College of Fashion. Check back for event updates within this Facebook listing!

Hours:
Mon-Fri 11am-7pm
Sat 10am-8pm
Sun 11am-6pm

Hope you'll stop in for a "hello!"